The Joseph Foote £1,000 challenge was launched in January 2011 in a bid to continue to momentum of fundraising at the charity and help fund pioneering research at the Children’s Brain Tumour Research Centre (CBTRC) at
. The initiative is a charming one due to its simplicity and ability to enable participants express themselves. Nottingham University
So what is the £1,000 challenge?
The challenge invites anyone looking to fundraise for the charity to take on the goal of raising £1,000 that will directly fund breakthrough brain tumour research. Interestingly, there are very few restrictions on how this money can be raised. This ensures that those looking to fundraise in an exciting, quirky or unique way are only restricted by their imagination. Participants have come from every walk of life, and each has harnessed an interest, fear or passion in order to raise money for brain tumour research.
As a consequence of this fundraising freedom, over the past ten months we have seen more weird and wonderful forms of fundraising than you would care to believe. From the conventional coffee morning, bike ride, marathon or bake sale, to the slightly more random tree camping, pyramid lunches, abseiling down castle walls, and powerboat racing. We are fast discovering that the beauty of the £1,000 challenge is its ability to harness the dreams of those wishing to fundraise for us.
|£1,000 Challenger Sam|
The timing of this initiative has coincided with the increasingly full force of the economic recession. It has meant that the charity sector has become even more competitive as disposable income levels have declined in the face of job losses and rising costs. The £1,000 challenge is allowing us to break the mould and create a fun environment that enables us to continue to attract fundraisers despite to poor economic outlook.
How successful is the challenge?
We have raised £40,000 over the past ten months through the scheme and have harnessed the energy of over 100 fundraisers who have completed or are looking to complete their challenges in the coming months. Exposure has been fantastic with participants featuring in the local and regional press far too many times to count. We have also had an encouraging number of participants choosing to take up a second £1,000 challenge having enjoyed their experience so much the first time round.
We have been blown away by the response to the £1,000 challenge. Its ability to harness the passion, enthusiasm and excitement of our fundraisers has been refreshing. We believe that the challenge can continue to grow with the help of individuals, families, groups of friends, small businesses and community groups that are joining us every day to undertake the challenge.
If you would like to be part of the fun and help raise money for brain tumour research then please get in contact. Further information can be found on our website.